It does or dies situation for every product. it’s for new launch or well establish, rules are same for all.

On hearing 90% chances of failure of the start-ups, yes it makes it thoroughly important enough that every entrepreneurs analyse their venture systematically before making it producible in the market because it has the over-all efforts of human hours, financial and environmental resources invested for it. One of the negative spots of the Indian local production market is, here the entrepreneurs are unaware of the difference between the huge market as a whole and the actual target mark