“Amul brand was invented in the fifties. The five-decade old ad campaign revolving `Utterly Butterly Delicious’ and ‘Amul – Taste of India’ shows the consistency. We have given full freedom to the advertising agency. Our advertising cost is less than 1% of our turnover (last year, it was 0.8%) as against 10-20% spent by multinational food majors.”

Sh. RS Sodhi at dna News