Branding has been an essential aspect for raising the levels of growth to the higher graph, which with Mahalaxmi masala was an extra-ordinary experience. Though Amrutlal and sons brand being in the market since last 50 plus years the impact of what our branding did to its goodwill is commendable. Mahalaxmi masala had a very old branding and packaging design attracting lesser market than required. They addressed Aayam communications for re-branding of their brand in all the aspects and found out the missing taste of spice in their branding with us.
Before joining hands of successful branding with Aayam, Mahalaxmi masala was known in the market only for their spice “Garam Masala”, though they have more than 20 products which are unknown to the market in general. Through analytical market research, we came to the grounds of the requirement of the whole new baseline of re-branding, re-packaging and re-structuring the brand of Mahalaxmi Masala.